Celebrating CHROME's 20 years of providing bombproof riding gear for urban cyclists, CHROME came to Superactive to commemorate the anniversary with a mark that captured the momentous occasion. Digging into the past, we leaned on some Russian Constructivism with a few Roman numerals to arrive at a solid 20-year mark. In the process, we crafted a story beginning with the first bag ever created, and developed a messaging platform that highlighted the brand's focus on handcrafted bags using age-old techniques and materials. The 20-year mark was featured on hats, pins, jackets, bags, and retail signage.
Working with our friends at PaperSky Design, Superactive had the sweet opportunity of re-designing the Cocoabella Chocolates website, a high-end retailer of some of the world's finest chocolates.
More to come....
In the midst of a massive move toward innovation, Bell Helmets came to us in need of a new way to present technology as a product feature. What transpired was a series of ad campaigns that highlighted the stand-apart features that make their 2015 line up so unique.
We concepted, wrote, and produced the series of catalog spreads and publication ads that you see to the right. In addition, we developed a set of icons that could be used throughout media touchpoints to reinforce Bell's dominance as a protection powerhouse.
To celebrate 60 years providing protection for riders of all types, Bell Helmets hired us to create a commemorative identity and ad campaign that reflected its 1950's roots in motorsports. After several design options were explored, the final mark was selected and then hand-illustrated to further reinforce the DIY garage-built aesthetic Bell is so famous for.
Bell hosted a 60th anniversary party in NYC set the stage for an exploding future of new and revisited products, both in powersports and cycling.
Udacity is the brainchild of Google X Pioneer, Sebastian Thrun. Its goal is to teach high-tech skills to students for job placement in some of the most sought-after roles in the Silicon Valley. Udacity came to Superactive to explain the complex processes between those with skills and those without. The upcoming generational skill gap is something Udacity is committed to and Superactive is committed to helping convey their story.
We have over 15 years designing complete brand identity systems for consumer brands, tech powerhouses, small businesses, and nonprofits.
Established in 1970, Ecology Action was the first to create a recycling program for the city of Santa Cruz. From those humble beginnings, Ecology Action has grown into a powerhouse of behavioral change through strategic partnerships with statewide utilities and government programs.
Ecology Action approached Superactive to create a new identity that reflected the future-forward emphasis of the organization. We presented over 25 possible design options before settling onto the current mark. Our client was ecstatic about the brand refresh, stating that it perfectly captured the roots of environmental awareness, with a renewed focus on energy efficiency.
We couldn't agree more.
Being an innovator in mobile audio technology, Plantronics wanted to stay ahead of the curve on design trends for the web. Working through Silverlign, the Superactive team created a dynamic, responsive website that displayed large, beautiful photography, highlighting the design details of the Plantronics product line up. The site was unanimously embraced by a very excited board of directors and was launched in the fall of 2014.
The sport of motocross is a dangerous one. The increase in frequency and understanding of brain injury led Bell Helmets to develop an innovative helmet technology that works to reduce the energy in a catastrophic crash. Bell came to us to help craft a campaign that both reinforced Bell's commitment to protecting moto riders and also told a compelling, highly technical story about how the helmet works and how Bell came about the developing it.
Advertising and marketing collateral from concept to production.
Superactive teamed up with Bell Helmets to launch the Bell Built Campaign, a nationwide trailbuilding contest, powered by a partnership between Bell and IMBA. Contestants from practically every state submit their application for a chance at the $100,000 grant, and the opportunity to materialize their dream trail. Twelve finalists are selected, based on criteria from IMBA, and the public gets the final say by voting for the top three winning projects.
The campaign is a truly viral competition, as the excitement and interest in supporting the projects grows in reach and intensity as the clock spins toward the deadline.
Superactive played a key role in developing and executing the overall marketing strategy, designing all creative materials, digital ads, and all UX and visual design for the voting microsite.
The contest launched on April 7 and runs through May 18. Log on and cast your vote!
Bell Helmets came to Superactive in 2014 and asked us to update their advertising toolkit. What seemed like a simple exercise at first, turned into an intensive project that extended across Cycling and Powersports business units and included a healthy helping of design, copywriting, and storytelling. They were the first Bell advertisements to feature Superactive's "Bell 60 Years" badge.
MIPS (Multi-Directional Impact Protection System) is a slip-plane system within the helmet designed to rotate inside the helmet with the intent to potentially slow or reduce the amount of energy transferred to or from the head possibly reducing head injury from rotational impacts.
We worked with Bell to tell this highly technical story by developing a landing page, educational video and printed booklet for use at tradeshows and product dealers.
As a research and patent powerhouse, Rambus developed a revolutionary new LED lightbulb design and came to the Superactive for a unique approach to packaging and marketing the product. the result was a concept that used 30% less material than standard LED packaging and showcased the elegant bulb design in the process.
While at Silverlign Group, we developed creative and messaging for Dockers.com. The small but mighty team of 6 helped drive ecommerce sales through thoughtful content strategy, well-executed photography and a kick ass online shopping experience.
Here, the Father's Day concept of celebrating everyone's original hero.
(We used Kyle's childhood photos. Don't tell.)
One of our first assignments with iD Tech was to create a sub-brand for a new girls-only program, titled Fire. Following a few legal challenges and naming exercises, we landed on Alexa Café and quickly began working on a unique identity and landing page, followed by a one-sheet and t-shirts.