Roger CPA Website UX and Redesign

The design was the Roger CPA Review website was woefully lacking a good UX audit. There were just too many elements competing with each other, and the primary selling features and calls to action were lost in the clutter. I began by first identifying the path we wanted the user to take, and then wireframing out the clearest path to get the student to sign up for the training course that was most relevant to them. I redesigned every aspect of the key pages, from global navigation, photography, typography, iconography, and copywriting. The result was a site that lived up to the innovation and high reputation that has been a hallmark of the organization.